The Association of Tennis Professionals, the governing body of men’s professional tennis, has extended its platinum partnership with US shipping giant FedEx for the ATP World Tour.
Terms of the deal were not disclosed, but FedEx will continue as a global platinum partner of the Tour – a role it has fulfilled since 2010. Emirates and Ricoh also serve in the same sponsorship tier, with the three companies sitting below sole premier partner Corona Extra.
Under the agreement, FedEx maintains an international sponsorship programme for 17 tournaments across 13 countries, including the season-ending ATP World Tour Finals.
FedEx and ATP have also collaborated to develop the ATP Performance Zone. The digital media product on ATPWorldTour.com enables fans and media to compare the greatest players of the game across all eras and surfaces against their rivals, as well as delivering further insight into the sport's top athletes through the ATP player profile vignettes.
Laurent Delanney, ATP commercial director, said: “An association with an industry leader like FedEx reflects the strength and widespread appeal of our worldwide Tour. FedEx also provides valuable support to our organisation and our members in handling various logistical matters inherent to the global nature of our year-long Tour.”
The FedEx renewal represents the ATP's ninth sponsorship agreement in the last two years, and its second this week following Italian power company Enel’s three-year renewal as a gold partner.