Texas-based health and wellness company AdvoCare has extended its shirt sponsorship deal with Major League Soccer team FC Dallas through 2020.
AdvoCare initially came on board as FC Dallas’ shirt sponsor in June 2012 and it will retain the prime branding space when the club launches new away and home kits in 2015 and 2016 respectively.
Additionally, AdvoCare will benefit from an extensive presence throughout FC Dallas’ Toyota Stadium and Toyota Soccer Center and continues sponsorship of the FC Dallas Academy and youth team jerseys.
Exact financial terms were not disclosed but FC Dallas confirmed the renewal is a “multi-million dollar partnership”.
AdvoCare’s sponsorship presence in US sports also takes in college American football and the Nascar stock car racing series.