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Exeter Chiefs continue local theme with new shirt sponsor

English Premiership rugby union club Exeter Chiefs has teamed up with local PR and marketing firm Astley Media.

As part of the deal, Astley Media will sponsor the Chiefs’ European Cup shirts. The length of the agreement was not disclosed.

The firm joins Car Supermarket, Centrax, Flybe, SW Comms and Watson Fuels – all local companies – as a shirt sponsor.

Though Astley Media has experience of working with sports clients, this is the firm’s first major sponsorship deal.

“We have a great track record in delivering fantastic sports-related marketing for clients, so this is a natural next step for Astley Media,” the firm’s managing director Dan Pritchard said.

The European Cup begins in November after the conclusion of the Rugby World Cup. The Chiefs have been grouped with French Top 14 sides Bordeaux Begles and ASM Clermont Auvergne, and Welsh Pro12 outfit Ospreys.