Catalan beer brand Estrella Damm has upgraded its association with Barcelona by becoming a global partner of the Spanish LaLiga football club.
The new four-year deal is effective from July 1. Estrella Damm will also retain its position as the official beer of Barcelona.
The brand will continue to have a presence at Barcelona’s Camp Nou stadium and other club facilities as part of the agreement. Estrella Damm’s previous agreement with the club had been due to expire at the end of the 2017-18 season.
Estrella Damm sponsors the champions bus that Barcelona uses at the end of the season to parade any trophies it has won that year. The brand also supports the club’s Joan Gamper Trophy Fiesta and Man of the Match Trophy.
Jorge Villavecchia, director general of Estrella Damm, said: “Estrella Damm has stood alongside FC Barcelona for more than 25 years now. The renewal of this agreement not only demonstrates its commitment to the club, but also that of Damm to sport and society.
“There is no doubt that the international projection of FC Barcelona has helped to internationalise the company, one of the key elements of our strategic plan. We are sure that this new period will bring great success for the club, for the brand and for Barça supporters.”