German Bundesliga football club Eintracht Frankfurt has extended its partnership with property developer Horn and renewed its association with automotive retailer Euler Group.
Horn, which has partnered with the club since 2006, has agreed a new one-year deal covering the 2016-17 season, which begins next week. Horn will continue to benefit from banner and print advertising, as well as various other promotions.
Meanwhile, Euler Group, which partnered Eintracht Frankfurt between 2008 and 2013, has returned to sponsor the club for the upcoming season.
Under the agreement, Euler Group will receive exposure at Eintracht Frankfurt’s Commerzbank-Arena on match days, and will also be promoted across the club's print and social media outlets.
In addition, Euler Group, which specialises in the sale of BMW vehicles, will receive hospitality packages for home games.
Both deals were brokered by the Lagardère Sports division of the Lagardère conglomerate.