German Bundesliga football club Borussia Dortmund has sealed a partnership deal with the Eurowings airline.
Eurowings will replace Turkish Airlines as the club’s official airline partner from the start of July. The length of the agreement was not disclosed.
Under the deal, Eurowings will receive branding exposure on club platforms and in Dortmund’s stadium, as well as on social media.
"This partnership brings together two dynamic and ambitious companies that have enormous binding force and nationally and internationally want to play an important role in each other’s core business," Dortmund chief executive Hans-Joachim Watzke said.