German 1.Bundesliga football club Borussia Dortmund has furthered its historic ties with the Brinkhoff’s brewery by signing a five-year extension to its partnership with the firm.
Brinkhoff’s previous deal with Dortmund, which entailed its No.1 brand serving as a ‘champion partner’ of the club, was due to expire in 2015. However, the agreement has now been extended through to June 30, 2020.
Borussia Dortmund was named after the city’s Borussia brewery when the club was founded in 1909. Brinkhoff’s No.1 is brewed on the site where the Borussia brewery once stood.
The agreement ensures the brewery will continue as one of 11 champion partners – Dortmund’s top sponsor tier below that of the club’s three main partners – Evonik, Signal Iduna and Puma.
Stadium naming rights partner Signal Iduna also has a place in the champion partner tier, alongside Opel, Sparda-Bank, Sprehe, Hankook, Flyeralarm, Wilo, Yanmar, West Lotto and Turkish Airlines.