German vehicle inspection company Dekra has renewed its long-running partnership with the German Football Association (DFB).
Under the new three-year agreement, which runs until June 30, 2021, Dekra will continue to benefit from brand exposure on referees’ kits during DFB-organised club competitions.
The deal covers the Bundesliga, 2. Bundesliga and DFB-Pokal men’s competitions, and the domestic Women’s League and Women’s Cup.
Dekra will also continue to support the DFB’s referee recruitment process and the ‘Danke Schiri’ campaign, which recognises the work of amateur officials.
Dekra chief executive Stefan Kölbl said: "In recent years, the successful sponsorship concept has helped to increase the awareness of our brand – in view of the global interest in top German football internationally, which is particularly important for us, because Dekra is now active in more than 50 countries across five continents."
Dekra has been a DFB partner since 2003.