Daytona Rising secures new founding partner

The International Speedway Corpration (ISC), which governs the race tracks of the North American stock car-racing series Nascar, has teamed up with the petrol company Sunoco.

The exact length of the multi-year partnership was not disclosed.

Sunoco will become the fourth founding partner of the Daytona International Speedway track. The track is currently undergoing a $400m (€358m) revamp, which has been dubbed the Daytona Rising project.

The re-designed track and arena will feature over 20,000 square feet of Sunoco engagement and experiences. Sunoco will also be given the naming rights to one of the track’s five fan injectors.

Cynthia Archer, executive vice-president and chief marketing officer of Sunoco, said: “ISC is taking the motorsports experience to new heights by creating a visually compelling facility.

“Fans will be amazed when they see the new motorsports stadium and Sunoco’s engaging injector experience for the first time in 2016.”

The Daytona Rising project is expected to be completed by January 2016 in time for the Daytona 500 event.