German Bundesliga football club Darmstadt 98 has entered into a partnership with local shopping and leisure centre Loop5.
The two-year deal will cover the 2016-17 and 2017-18 seasons and names Loop5 as a ‘top sponsor’ – the third-highest tier of Darmstadt’s partnership tree.
Under the agreement, Loop5 will receive brand exposure on match days. In-store meet-and-greets with players and managers will also be organised, as well as ticket giveaways.
In addition, a new official Darmstadt fan store will be opened at Loop5.
Darmstadt finished the 2015-16 Bundesliga season in 14th place and starts the new campaign with an away game at Köln on Saturday.