Outdoor clothing brand Dare 2b has reached a three-year deal to become the official clothing partner and jersey supplier to the Tour of Britain cycling race.
Under the agreement, Dare 2b will supply all four leader's jerseys, as well as all staff and crew clothing, for the event that runs from September 7-14 this year.
Dare 2b will also launch a new range of official Tour of Britain merchandise. The brand has developed its AEP cycling collection in collaboration with 2006 Tour de France winner Oscar Pereiro.
The 2014 Tour of Britain starts in Liverpool and the full national route is set to be announced this evening.