Online gaming company Dafabet has linked up with English Premier League football club Leicester City.
The deal with run for two years, and names Dafabet as Leicester’s official betting partner.
Dafabet will enjoy brand presence across LED advertising boards and interview backdrops at Leicester’s King Power Stadium.
Under the agreement, fans will be offered special price boosts through Dafabet.
Leicester’s head of partnership engagement, Harj Hir, said: “We have a fan base of more than 10 million supporters around the globe on our social media channels – the seventh largest in the Premier League, and in partnership with Dafabet, we look forward to using this platform to work together towards achieving our collective goals through engagement.”
Dafabet also sponsors other UK football clubs including Celtic, Burnley, Sunderland and Blackburn Rovers, as well as being title sponsors of the Masters Snooker tournament.