Japanese automotive manufacturer Lexus has entered into a partnership with the Cycling Canada national governing body.
Although terms of the multi-year deal were not disclosed, it was confirmed that Lexus will serve as the official automotive partner of Cycling Canada and the country’s national cycling team.
Lexus will provide its vehicles for use by the national team and Cycling Canada staff at major events, training camps and competitions. A Lexus vehicle will also be used as Canada’s official car for its national team at road competitions.
In addition, Lexus will become the official automotive partner of various cycling events across Canada, including the Canadian Cycling Championships and major Gran Fondo events in Quebec, Alberta and British Colombia. Lexus will benefit from exclusive customer engagement opportunities at each of these events.