Betting company Coral has become the title sponsor of this Saturday’s BoxNation boxing card at the ExCel in London, featuring the heavyweight bout between Tyson Fury and Dereck Chisora.
The deal, which is the company’s first venture into boxing sponsorship, gives Coral branding rights for the press conference, weigh-in and event itself.
Gala Coral’s bookmaking division said that it hopes to promote its brand, new mobile betting app and online betting service through the sponsorship.
Coral earlier this week announced that it had become the official sponsor of this year’s UK Snooker Championship.
Coral PR director Simon Clare, speaking to iGamingBusiness.com, said: “Associating the Coral brand with a variety of high-profile sports and events is a great way of reaching the widest possible audience to promote our industry-leading service and products.”
The event will be broadcast on boxing subscription channel BoxNation, which is operated by Boxing Channel Media and promoter Frank Warren.
Warren said: “We are looking forward to a long and success relationship with Coral, starting off with a bang at Saturday’s event.”