Pro 12 rugby union team Connacht has sealed a four-year deal to make Irish-owned sports retailer Life Style Sports its new title sponsor.
Under the agreement, Life Style Sports also becomes Connacht’s official retail partner and will operate its online and stadium retail operations.
The company replaces automotive brand Mazda in the role of title sponsor and will benefit from having its branding on the front of the team’s playing jersey.
Connacht’s 2014-15 kits are set to launch in August, with the full supporters’ range available from September through Life Style Sports’ official website and retail stores.