Chinese Super League football club Chongqing Dangdai Lifan has signed a title sponsorship agreement with SWM Motors.
The three-year deal officially renames the team as Chongqing SWM for the 2018 to 2020 seasons.
SWM Motors will also receive brand exposure on the front and back of the team’s shirts. Financial terms of the agreement were not disclosed but the Sohu website said the deal would be worth RMB157.25m (€20.1m/$24.8m) over the course of three years.
Should the team finish between second and fourth in the table, the sponsorship fee paid by SWM Motors will increase by 20 per cent. If the team wins the league, the figure will increase by 30 per cent.
A range of fan engagement initiatives will be organised as part of the agreement.