Chinese real estate developer China Fortune Land Development (CFLD) has agreed a deal to become the title sponsor of the Beijing Marathon.
The agreement will run for five years and cover each edition of the race from 2017 until 2021.
The annual Beijing Marathon, which first took place in 1981, will this year serve as the opening race of the new Asian Premier Marathons Series.
Established by the Asian Athletics Association, in partnership with the Infront Sports & Media agency, the series will also feature events in Beirut in Lebanon and Seoul in South Korea.
The 2017 Beijing Marathon will take place on September 17.