CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.
The 10,000-seat facility will be known as the CFE Arena, in a move worth $3.95 million (€3.04 million) to the university over the course of the deal. The venue is used to host UCF men’s and women’s basketball games, in addition to concerts, ceremonies and various other university events.
CFE will further enhance its brand awareness at the UCF Arena through a number of other initiatives, including the installation of ATMs and the opening of a branch inside the arena. As well as offering traditional branch services, this indoor space will also act as a place where visitors can study and take advantage of money management coaching or training.