Tyre manufacturer Ceat has been named as the title sponsor of Ultimate Table Tennis, a new franchise-based league that is being launched in India.
The league will officially be known as Ceat Ultimate Table Tennis for its inaugural edition.
According to the Indian Express newspaper, Mumbai-headquartered Ceat will also provide support to players as part of the agreement.
The first UTT season will run from July 13-30, with matches to be played in Chennai, New Delhi and Mumbai. Six franchises will compete, with leading players such as Wu Yang, Wong Chun Ting, Han Ying, Marcos Freitas, Doo Hoi Kem and Stefan Fegerl having signed up.