Online gambling operator Bumbet has agreed a deal with the South American Football Confederation (Conmebol) to sponsor the Copa Sudamericana club competition.
The agreement will run for two years and cover the 2017 and 2018 events.
Bumbet will benefit from pan-regional visibility at all tournament venues, as well as on television, in the printed press and via social media.
The deal was brokered by Synergy Sports, which Conmebol has appointed as the exclusive agency for the marketing of sponsorship rights to the 2017 and 2018 Copa Sudamericana.
In 2016 Brazilian club Chapecoense was awarded the Copa Sudamericana title in tribute, following the deaths of 19 members of its team in a plane crash while en route to the first leg of the 2016 final.