British Cycling extends Madison partnership

British Cycling has signed a renewed agreement to retain cycling products manufacturer Madison as an official supplier.

The partnership was first formalised in 2009 through the Shimano brand and will now run beyond the Rio 2016 Olympic Games.

It allows British Cycling access to products from across Madison’s stable of brands to support the Great Britain team.

Additionally, Madison will support British Cycling’s various participation programmes, from an ongoing membership drive to initiatives such as the Insight Zone – an online training companion on the governing body’s official website.