NRMA Insurance has renewed its main sponsorship agreement with the Brisbane Broncos, while the Australian NRL rugby league team has also signed partnerships with sportswear manufacturers ISC and Puma, bookmaker Ladbrokes and headwear and apparel provider ’47.
NRMA Insurance’s new three-year agreement will cover the 2017 to 2019 NRL seasons. The company’s branding will continue to feature on the front of the Broncos’ jerseys as part of the deal. The new agreement will take the length of the partnership to 16 years.
ISC has been confirmed as the club’s new apparel partner in a four-year deal that will run until the end of 2020. ISC will produce the Broncos’ playing kit and training wear.
Ladbrokes has also agreed a four-year deal, with the bookmaker’s logo set to feature on the back of the team’s playing strip.
Puma’s four-year agreement will see Broncos players wear the company’s boots and footwear. US-based ’47 will serve as the club’s official headwear provider. The length of the agreement was not disclosed.
The Broncos said the deals would be worth over A$16m (€11.1m/$12.1m) in new sponsorship revenue.