Italian Serie A football club Bologna has entered into a partnership with machinery manufacturer IMA.
The company has agreed a multi-year deal to become a premium partner of the club. Financial terms of the deal were not disclosed.
As part of the agreement, IMA will be granted advertising exposure at Stadio Renato Dall’Ara, Bologna’s home ground. The company will also receive tickets for Bologna home games.
Christoph Winterling, head of marketing at Bologna, said: “The values of IMA are fully in line with ours and the partnership is not only linked to the visibility of the company, but also directly involves the same employees and customers of IMA.”