Online betting and casino operator Betway has struck a deal to become the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival annual UK horseracing event.
The deal will run for three years, from 2015 until 2017.
Under the agreement, which marks Betway’s first venture into horseracing sponsorship, the race will be known as the Betway Queen Mother Champion Chase.
The Grade One chase, which is run over two miles and 13 fences, traditionally takes place on the second day of the Cheltenham Festival.