Betting and gaming company Betway has entered into a partnership with Belgian First Division A football club Anderlecht, along with a sponsorship agreement for the Croky Cup, the country’s principal cup competition.
The three-year deal with Anderlecht will cover the 2016-17 to 2018-19 seasons and names Betway as the club’s official betting partner.
Under the agreement, Betway will receive brand exposure at the club’s Constant Vanden Stock stadium on match days. The company will also be promoted on Anderlecht’s digital media channels.
The two-year betting partnership agreement with the Belgian Football Association and First Division A covers the 2016-17 and 2017-18 seasons of the Croky Cup. It begins with the round of 32 matches that take place on September 20-21.
Club Brugge has won the competition a record 11 times but was beaten in last year’s final by Standard Liege.