Online and mobile betting operator BetMcLean.com has agreed a deal to become the new title sponsor of the Northern Ireland Football League Cup knockout club competition.
The agreement will run for three years, from the 2017-18 season through to the 2019-20 campaign.
The tournament will be renamed as the BetMcLean.com League Cup. The 2016-17 competition is due to commence on August 5.
In the 2016-17 season, Ballymena United won the League Cup for the first time after a 2-0 win against Carrick Rangers in the final.