Gym chain Basic-Fit has renewed its shirt sponsorship deal with Dutch Eredivisie football team ADO Den Haag for the 2015-16 season.
The extension means Basic-Fit will be ADO Den Haag’s main sponsor for a fifth consecutive campaign. Financial terms were not disclosed.
Basic-Fit marketing manager John Verhouden said: "We're going for the fifth year, the partnership has definitely been good for us. Our brand awareness has increased enormously in recent years.”
ADO Den Haag lies 13th in the Eredivisie table with two matches of the 2014-15 season remaining.