Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.
Samba has been named as an official sponsor and official bank of the club in Saudi Arabia.
The deal will run for an initial period of three years, from 2013-14 to 2015-16.
“This association will reinforce our presence and positioning in the Middle East because two leading lights in their respective areas, sport and finances, are joining forces to work together to achieve common goals, such as satisfying our fans and Samba’s customers,” Barcelona vice-president Javier Faus said.