Spanish Liga champion Atletico Madrid has agreed a shirt sponsorship deal with online trading platform Plus500.
The partnership is initially for the remainder of the 2014-15 football season, with an option to extend for both parties, and grants Plus500 branding space on the back of Atletico’s shirts below player numbers.
The sponsorship is for matches played in the Liga and the Copa del Rey knockout competition, in which Atletico meets city rival Real Madrid in the Round of 16 today (Wednesday).
Additionally, Plus500 will benefit from a range of branding rights in association with Atletico, including at the club’s Vicente Calderon stadium.
“Atletico Madrid is a natural fit for us as Europe is our largest customer base,” Plus500 chief executive Gal Haber said. “This partnership with one of the most successful clubs in Europe that plays in one of the most popular leagues in the world will help us in furthering our strategy of increasing our brand recognition and expanding our customer base globally.”