US-based Come Ready Nutrition has entered into a partnership with the Atlantic 10 collegiate sports conference.
Terms of the deal were not disclosed, but it was confirmed that the deal will run for at least the 2016-17 college season.
Come Ready Nutrition becomes the official sports nutrition brand of the Atlantic 10 and will provide nutrition bars approved by the National Collegiate Athletics Association (NCAA) to the athletic departments at all 14 member institutions.
The company will also offer various consultative services in nutrition, health and wellness to all member colleges.
Come Ready Nutrition will have a presence on the official Atlantic 10 website, mobile application and the A-10 Network, with access to additional media assets associated with selected Atlantic 10 championships.
In addition, the firm will support the conference’s community and educational outreach programmes at the men’s and women’s basketball championships.