English Premier League football club Arsenal has entered into a partnership with music and streaming platform Tidal.
The deal, the length of which was not disclosed, will grant Arsenal fans access to Tidal’s extensive library of music.
Fans with a platinum or gold Arsenal membership for the 2018-19 season will receive a free six-month subscription to Tidal's Hi-Fi service, with silver and red members to be given access to its premium service for the same period.
Tidal features over 50 million songs and more than 200,000 videos and it will work with Arsenal to create exclusive content to promote the partnership.
Arsenal’s chief commercial officer Vinai Venkatesham said: “Football and music are great passions of so many of our global supporters. This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits. It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with Tidal’s rising artists.”