Anderlecht extends with shirt sponsor

Belgian Pro League football club Anderlecht has extended its partnership with its main sponsor, financial services company BNP Paribas Fortis.

The new four-year deal will run until 2021, granting BNP Paribas Fortis continued brand exposure on the front of Anderlecht’s shirts during league and Belgian Cup matches.

BNP Paribas Fortis has served as the Brussels-based club’s main sponsor since 1981.

Last month, Anderlecht agreed a deal for German financial services company Allianz to become its new shirt sponsor for its Uefa Champions League campaign during the 2017-18 season. Allianz replaced telecommunications company Proximus as the team’s shirt sponsor for the competition.