Italian car manufacturer Alfa Romeo has reached an agreement with golf’s PGA Tour to sponsor this year’s Presidents Cup tournament.
Alfa Romeo will serve as a global partner of the team match play event alongside Citi and Rolex. The tournament will take place from September 26 to October 1 at Liberty National Golf Club in Jersey City, New Jersey.
As part of the agreement, Alfa Romeo’s latest models will be showcased at the event.
The company will also be granted exposure through PGA Tour media and marketing assets and digital properties, promotion via television broadcasts, on-site branding and hospitality, and a presence at the Presidents Cup Fan Experience in New York City.
The Presidents Cup takes place every two years and is contested by representative teams from the United States and the rest of the world, with the exception of Europe.
The US won the 2015 edition, which was staged in Incheon, Korea, by 15.5 points to 14.5.