Workplace management specialist PCI Nederland has enhanced its partnership with Dutch Eredivisie football club Ajax.
PCI Nederland became an official supplier of Ajax earlier this year and will now serve as an official sponsor of the Amsterdam-based club as part of the upgraded partnership. The five-year deal runs until the end of the 2021-22 season.
The company will benefit from additional activation and hospitality rights at the Amsterdam ArenA, and at the club’s sports complex, de Toekomst.
PCI Nederland will work with Ajax to develop office space at de Toekomst and enhance its IT offering.