Dutch Eredivisie football club Ajax has entered into a partnership with Norwegian vehicle tracking and fleet management company Abax.
The firm has agreed a three-and-a-half-year deal to become an official supplier of the club until June 30, 2019. The two parties signed the agreement during the opening of Abax’s new office in the Netherlands.
As part of the deal, Abax will receive advertising exposure at Ajax’s Amsterdam ArenA home stadium and at the club’s revered youth academy complex. The company will also be granted further activation and hospitality rights.
Edwin van der Sar, a former goalkeeper for Ajax and now club director, said: “It is nice that this rapidly growing international company wants to connect to our club. Partly due to the visibility in the stadium and at our youth complex, we will help Abax realise their ambitions for their innovative monitoring systems in the Netherlands.”