German car manufacturer Borgward has agreed a deal to become the main sponsor of the International Boxing Association’s (Aiba) 2017 Men’s World Championships in Hamburg.
In a statement, Borgward said that the agreement includes “significant financial support” for the event, while the company will also provide organisers with a range of its new SUVs for transport during the tournament.
Borgward branding will appear on various surfaces inside Hamburg’s Sporthalle, as well as on all promotional materials and tickets. The company will also benefit from branding exposure via live television coverage, highlights and social media campaigns across all territories.
In addition, Borgward will present the ‘Borgward Boxer of the Tournament’ award at the end of the event.
The 2017 Aiba Men’s World Championships will run from August 25 to September 2.