AUDIENCE ENTERTAINMENT Group, an interactive group gaming company, has made a late bid for recognition around London 2012 by signing as official sponsor of the Edinburgh Judo Club, which is supplying six…

THE TOUR DE FRANCE has secured the financial backing of long-term race sponsor LCL for a further five years

WORLDLINK GROUP, the real-time mobile applications company, is set to become the 'Official Sports Betting and Gaming Partner' of English Premier League club Sunderland AFC - signalling the end…

TYRE BRAND Bridgestone has extended its title sponsorship agreement of the Copa Sudamericana football tournament

ACCORDING TO some commentators, the London Games this summer will be the most tweeted, liked and tagged in history

THE ARIZONA CARDINALS of the National Football League (NFL) have announced Hyundai as the team’s latest marketing partner in a multi-year deal.

ENGLISH PREMIER LEAGUE club Sunderland has announced a deal that will see the Invest in Africa initiative become its shirt sponsor for at least the next two seasons

JAPANESE ELECTRONICS manufacturer Sharp has become a co-title sponsor of the Slipstream Sports-owned UCI professional cycling team

I SUSPECT MANY Olympic sponsors planned less activity over the last few weeks due to anticipated Euro 2012 sponsor activity, which never materialised

CARLTON UNITED BREWERS (CUB) has extended its sponsorship of the Australian Football League (AFL) for a further ten years in a deal valued at over $50 million