News

Sponsorship & Marketing Tennis

Emirates has reinforced its dominance of the airline sponsorship category in tennis with a renewal of its deal with the US Open
Sponsorship & Marketing Football

Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
Finance & Law Football

Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…
Sponsorship & Marketing Beach Volleyball

The Orsen agency is to commercialise standalone sponsorship packages for international beach volleyball under an agreement with Volleyball World unveiled today.
Sponsorship & Marketing Football

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Sponsorship & Marketing Football

SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24. 
Sponsorship & Marketing Football

The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
Sponsorship & Marketing Football

Uefa has unveiled cryptocurrency exchange Crypto.com as the latest global sponsor of the Champions League, more than two years after a deal for the premier clubs competition fell through.
Sponsorship & Marketing Football

Chinese smartphone brand Tecno has signed as an ‘Official Global Supporter’ of the Asian Football Confederation's (AFC) newly revamped club competitions.
Industry Moves Multiple Sports

Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America