Sub-Saharan Africa
Super Rugby’s Lions sign kit sponsorship deal
South African online sportsbook World Sports Betting has secured a partnership with domestic Super Rugby team the Lions, through which it will become a kit sponsor of the rugby union club.
Nigeria Football Federation signs latest sponsor
The Nigeria Football Federation has entered into a partnership with Nigerian Breweries.
Pro14 lands nutrition partner
European rugby union club competition the Pro14 has agreed a sponsorship deal with sports health and nutrition company ROS Nutrition.
Nigeria Football Federation pens Wapic Insurance deal
Wapic Insurance has secured a partnership with the Nigeria Football Federation.
Nigerian Football Federation signs up Coca-Cola
Soft drinks manufacturer Coca-Cola has agreed a partnership with the Nigerian Football Federation.
Nedbank extends backing of South African football showpiece
Financial services company Nedbank has renewed its title sponsorship of the Nedbank Cup, the leading club football knockout competition in South Africa.
SA Rugby seeks new sevens partner as Steinhoff makes early exit
SA Rugby, the governing body of rugby union in South Africa, is searching for a new main sponsor for its sevens teams after retail group Steinhoff International opted to end its partnership.
Senegal FA rekindles ties with Puma
German sportswear brand Puma has entered into a kit supplier partnership with the Senegalese Football Federation (FSF).
Bidco agrees shirt sponsorship with Kenya Rugby Union
Consumer goods company Bidco Africa has become a major sponsor of the Kenya Rugby Union's sevens teams.
Cosafa signs new title sponsor for U-20 Championships
The Council of Southern Africa Football Associations (Cosafa) has agreed a deal for Zambia’s Mopani Copper Mines to become the new title sponsor of its U-20 Championships youth-level national team tournament.
Airtel extends as major partner of Ugandan FA
India-based telecommunications company Airtel has renewed a partnership with Fufa, football’s governing body in Uganda.
Ram returns to back South Africa’s T20 Challenge
Courier service Ram has agreed a deal with Cricket South Africa to become the title sponsor of the body’s T20 Challenge competition.
Hyundai teams up with Sundowns
Korean automotive company Hyundai has entered into a partnership with South African Premier Soccer League club Mamelodi Sundowns.
Orange renews with Senegalese Football Federation
Telecommunications group Orange has extended its partnership with the Senegalese Football Federation (FSF).
South Africa’s Dolphins extend with title sponsor
South African sports betting operator HollywoodBets has renewed its sponsorship of the Dolphins domestic cricket franchise.
Cricket South Africa renews Momentum partnership
Financial services company Momentum has extended its partnership with Cricket South Africa.
Sasol renews support of South African women’s football
Petrochemicals company Sasol has extended its partnership with the South African Football Association.
SARU adds Land Rover to partner portfolio
British multi-purpose vehicle manufacturer Land Rover has signed a partnership with the South African Rugby Union (SARU), the governing body of rugby union in the country.