South America
Kia returns to Brazilian football with SuperCopa title sponsorship
Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.
Santos signs SumUp after two-year wait for new ‘master sponsor’
International fintech company SumUp has become the new ‘master sponsor’ of Brazilian Série A team Santos, ending the club’s two-year search for a main shirt partner.
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Santos renews with mineral water brand Levity
Brazilian football club Santos has signed a renewal to its sponsorship contract with mineral water brand Levity
PayRetailers is second standalone Copa Sudamericana sponsor in low seven-figure deal
Conmebol, South American football’s governing body, has announced its second standalone sponsor for the Copa Sudamericana, the second-tier clubs competition, in a deal with payment provider PayRetailers.
Santander expands Copa Libertadores commitment to include women’s edition
Conmebol, South American football's governing body, has expanded its association with global bank Santander to include the women’s Copa Libertadores.
CBF extends MyCujoo streaming deal, adds Sportsbet.io as Copa do Brasil sponsor
Football streaming platform MyCujoo has renewed a rights agreement with the Brazilian Football Confederation (CBF) until the end of the year
Intelbras replaces Continental as Copa do Brasil title sponsor
Electronic equipment company Intelbras has upgraded its sponsorship of the Brazilian Football Confederation's (CBF's) Copa do Brasil to the top position of title sponsor
Brazil’s Santos, Ceará add new shorts sponsors
Brazilian football club Santos has signed up real estate development company STX as a sponsor
Betting operator signs up as Peruvian league title sponsor
The Peruvian Football Federation (FPF) has agreed a deal with the Latin American arm of Swedish online gaming company Betsson for title sponsorship of the top tier of the domestic club game, Liga 1
Brazilian Olympic Committee looks to connect with key demographic via TikTok
The Brazilian Olympic Committee (COB) has become the latest sports rights-holder to sign a deal with video-sharing app TikTok
Betmotion bolsters Brazilian presence with Fluminense deal
Latin American gambling company Betmotion has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Fluminense.
MG Motor signed up as standalone Copa Sudamericana sponsor
Conmebol, South American football's governing body, has signed up automotive brand MG Motor as a sponsor of the Copa Sudamericana
Santos extends Kicaldo deal, as Fortnite grabs main shirt rights for Libertadores final
Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
Neo Química adds main sponsor status to Corinthians stadium deal
Pharmaceuticals company Neo Química has stepped up its association with Brazilian Série A football club Corinthians by agreeing to become its main shirt sponsor.
Banco BMG continues as Corinthians sponsor but vacates front-of-shirt position
Brazilian Série A football club Corinthians has extended its sponsorship contract with Banco BMG under adjusted terms.
Telecom Italia grows Brazilian presence with local Olympic Committee deal
The Brazilian Olympic Committee (COB) has signed up the Brazilian arm of telco Telecom Italia (TIM) as a sponsor
Betano takes over from BMG on Atlético Mineiro shirt in disputed deal
Online sports betting platform Betano has taken over as the main shirt sponsor of Brazilian football club Atlético Mineiro in a move disputed by the former main sponsor, banking group BMG.
Konami adds Santos to football sponsorship portfolio
Japanese video game developer Konami has further enhanced its football sponsorship portfolio by agreeing a deal with Brazilian Campeonato Brasileiro Série A team Santos.