South America
Puma signs with RC Lens, renews Palmeiras deal
French football club RC Lens has signed up Puma as its kit supplier
Mastercard and Ambev halt Copa América deal, Latam Airways signs Chile sponsorship
Global payments provider Mastercard and brewing company Ambev have de-activated their sponsorship of the upcoming Copa América tournament as concerns rise about the event’s safety in Covid-19-affected Br…
Betano takes on master sponsor role at Fluminense
European betting company Betano has become the new master sponsor of Brazilian football club Fluminense in a two-year deal
Betsson signs on as regional sponsor of Copa América
Online gaming operator Betsson has been unveiled as a regional sponsor of the upcoming Copa América national team football tournament in Brazil.
Neoenergia becomes first dedicated sponsor of Brazilian women’s football
The Brazilian Football Confederation (CBF) has agreed a deal for energy company Neoenergia to become the first exclusive sponsor its women’s national team.
São Paulo signs latest short-term kit sponsorship with Amazon Prime Video
Brazilian Série A football club São Paulo has signed a short-term shirt sponsorship deal with streaming service Amazon Prime Video.
XP joins top rank of Brazilian Olympic Committee sponsors
Investment management company XP has become one of four top-tier official sponsors of the Brazilian Olympic Committee (COB) in a deal from 2021 to 2024
São Paulo ‘seeking long-term commitment’ from LG’s return
South Korean electronics company LG has rekindled its association with Campeonato Brasileiro Série A football club São Paulo.
ABC Construction deal completes Flamengo kit branding ahead of new season
Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.
Zenir retail group signs five-year ‘master’ sponsorships with Ceará and Fortaleza
Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group.
Both clubs play in Série A of the Brazilian Championship.
Gazin Group follows Fluminense deal with São Paulo extension
The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.
Havan department store acquires Flamengo sleeve rights
Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors.
The company will become Flamengo’s sleeve sponsor until December 2021.
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Flamengo adds Mercado Livre as shirt sponsor in R$30m deal
Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.
FC Diez Media retains Conmebol club competition rights to 2026
The South American Football Confederation (Conmebol) has opted to retain FC Diez Media as the agency to market commercial rights to its club competitions from 2023 to 2026
Brazilian, South African NOCs announce new sponsorships 100 days before Tokyo
The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
São Paulo agrees extension with Betsul after February expiry
Brazilian Série A football club São Paulo has signed a renewal of its sponsorship contract with online gambling platform Betsul.
UniCesumar teams up with rivals Atlético Mineiro and Cruzeiro
Education institution UniCesumar has returned to Brazilian football sponsorship by agreeing deals with Minas Gerais rivals Atlético Mineiro and Cruzeiro.