Latin America

Football
Sponsorship & Marketing

Brazilian football club São Paulo has signed a renewal with digital banking company Banco Intermedium as its main shirt sponsor. The firm has held the designation since 2017.
Esports
Sponsorship & Marketing

Brazilian sports club Flamengo's esports team has been bolstered by the sponsorship of global computer and gaming equipment manufacturer, Redragon
Football
Sponsorship & Marketing

Brazil's top-tier football division, the Campeonato Brasileiro Série A, has signed up online gambling firm Betcris as its latest sponsor.
Football
Sponsorship & Marketing

Botafogo has renewed its sponsorship deal with automotive battery brand Baterax, while fellow Campeonato Brasileiro Série A football club Fluminense has signed a new sponsor in the shape of Swiss chemicals …
Football
Sponsorship & Marketing

Brazilian sports club São Paulo has added discount card specialists Cartão de Todos to its kit sponsorship portfolio.
Football
Sponsorship & Marketing

The South American Football Federation (Conmebol) has added automotive manufacturer Ford as a sponsor of premier club tournament, the Copa Libertadores
Football
Sponsorship & Marketing

The Brazilian Football Confederation (CBF) has renewed cooperative financial institution Sicredi's sponsorship of its premier cup competition, the Copa do Brasil
Football
Sponsorship & Marketing

The South American Football Confederation (Conembol) has renewed global payments firm Mastercard's sponsorship of regional international tournament, the Copa América, for its next two editions.
Football
Sponsorship & Marketing

Vasco da Gama has signed up Italian sportswear brand Kappa as its new kit supplier, while fellow Campeonato Brasileiro Série A football club Grêmio has agreed a shirt sponsorship deal with betting brand B…
Motorsport

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Football
Sponsorship & Marketing

Superliga Argentina football club Independiente has renewed its kit supply agreement with global sportswear company Puma
Esports
Sponsorship & Marketing

Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
Football
Sponsorship & Marketing

The Argentine Football Association has signed a sponsorship deal with fast-food restaurant chain McDonald’s. The three-year deal will allow McDonald’s to sponsor all Argentine national teams.
Football
Sponsorship & Marketing

German tyre manufacturer Continental has renewed its title sponsorship of the Copa do Brasil club football competition
Football
Sponsorship & Marketing

Colombian football's top division (Dimayor) has signed up online gambling platform BetPlay as title sponsor in a four-year deal
Football
Sponsorship & Marketing

International sports and entertainment agency Octagon is expanding its presence in Latin America by confirming plans to work in Argentina and Colombia this year
Table Tennis
Sponsorship & Marketing

Puerto Rican insurance company Universal has been unveiled as the title sponsor of the International Table Tennis Federation’s (ITTF) upcoming Pan America Cup.
Football
Sponsorship & Marketing

Brazilian football club Flamengo has agreed an official sponsorship deal with multi-national oil and gas company Total