Latin America
Sportsbet.io signs record ‘master sponsor’ deal with São Paulo
Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.
CBF partners with Bitci to produce NFTs, Portuguese FA teams up with Socios
The Brazilian Football Confederation (CBF) has agreed a three-year deal with Turkish blockchain company Bitci Technology to develop a series of non-fungible tokens (NFTs) for Brazil’s national football t…
Socios.com adds Corinthians to football portfolio
Fan engagement platform Socios.com has continued its sports partnership drive after agreeing a deal with Campeonato Brasileiro Série A football club Corinthians.
Dafabet adds Palmeiras to portfolio, Betsul signs Internacional deal
Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.
São Paulo inks ABC Construction deal, Athletico Paranaense signs with Betmotion
Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
Diageo follows Mastercard and Ambev in exiting Copa América sponsorship
Alcoholic drinks group Diageo has pulled out of its Copa América sponsorship, following the examples of Mastercard and Ambev, which deactivated their deals earlier this week.
Puma signs with RC Lens, renews Palmeiras deal
French football club RC Lens has signed up Puma as its kit supplier
Mastercard and Ambev halt Copa América deal, Latam Airways signs Chile sponsorship
Global payments provider Mastercard and brewing company Ambev have de-activated their sponsorship of the upcoming Copa América tournament as concerns rise about the event’s safety in Covid-19-affected Br…
Betano takes on master sponsor role at Fluminense
European betting company Betano has become the new master sponsor of Brazilian football club Fluminense in a two-year deal
Betsson signs on as regional sponsor of Copa América
Online gaming operator Betsson has been unveiled as a regional sponsor of the upcoming Copa América national team football tournament in Brazil.
Neoenergia becomes first dedicated sponsor of Brazilian women’s football
The Brazilian Football Confederation (CBF) has agreed a deal for energy company Neoenergia to become the first exclusive sponsor its women’s national team.
São Paulo signs latest short-term kit sponsorship with Amazon Prime Video
Brazilian Série A football club São Paulo has signed a short-term shirt sponsorship deal with streaming service Amazon Prime Video.
XP joins top rank of Brazilian Olympic Committee sponsors
Investment management company XP has become one of four top-tier official sponsors of the Brazilian Olympic Committee (COB) in a deal from 2021 to 2024
São Paulo ‘seeking long-term commitment’ from LG’s return
South Korean electronics company LG has rekindled its association with Campeonato Brasileiro Série A football club São Paulo.
ABC Construction deal completes Flamengo kit branding ahead of new season
Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.
Zenir retail group signs five-year ‘master’ sponsorships with Ceará and Fortaleza
Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group.
Both clubs play in Série A of the Brazilian Championship.
Gazin Group follows Fluminense deal with São Paulo extension
The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.
Havan department store acquires Flamengo sleeve rights
Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors.
The company will become Flamengo’s sleeve sponsor until December 2021.