Indian Subcontinent

Volleyball

SportBusiness Sponsorship speaks to PVL chief executive officer, Joy Bhattacharjya and Tuhin Mishra, co-founder and managing director, of Baseline Ventures, the venture capital firm behind the start-up Indian volleyball league.
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
Cricket
Sponsorship & Marketing

India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
Cricket
Sponsorship & Marketing

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Cricket
Sponsorship & Marketing

The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.
Cricket
Sponsorship & Marketing

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
Cricket

Indian cola brand Campa has secured stadium pouring rights across India’s home international matches through its new central sponsorship agreement with the Board of Control for Cricket in India (BCCI).
Cricket
Sponsorship & Marketing

The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
Cricket

SportBusiness Sponsorship looks at how DP World activated its sponsorship agreement covering this year's ICC Cricket World Cup.
Cricket
Finance & Law

The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) team Rajasthan Royals has secured the long-term future of its front-of-shirt sponsorship position via an extension with energy solutions provider Luminous Power Technologies
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal. 
Cricket
Sponsorship & Marketing

Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India. The M
Cricket
Sponsorship & Marketing

Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
Cricket
Sponsorship & Marketing

Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal