Brazil
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Flamengo adds Mercado Livre as shirt sponsor in R$30m deal
Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.
Brazilian, South African NOCs announce new sponsorships 100 days before Tokyo
The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
São Paulo agrees extension with Betsul after February expiry
Brazilian Série A football club São Paulo has signed a renewal of its sponsorship contract with online gambling platform Betsul.
UniCesumar teams up with rivals Atlético Mineiro and Cruzeiro
Education institution UniCesumar has returned to Brazilian football sponsorship by agreeing deals with Minas Gerais rivals Atlético Mineiro and Cruzeiro.
Kia returns to Brazilian football with SuperCopa title sponsorship
Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.
Santos signs SumUp after two-year wait for new ‘master sponsor’
International fintech company SumUp has become the new ‘master sponsor’ of Brazilian Série A team Santos, ending the club’s two-year search for a main shirt partner.
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Santos renews with mineral water brand Levity
Brazilian football club Santos has signed a renewal to its sponsorship contract with mineral water brand Levity
CBF extends MyCujoo streaming deal, adds Sportsbet.io as Copa do Brasil sponsor
Football streaming platform MyCujoo has renewed a rights agreement with the Brazilian Football Confederation (CBF) until the end of the year
Intelbras replaces Continental as Copa do Brasil title sponsor
Electronic equipment company Intelbras has upgraded its sponsorship of the Brazilian Football Confederation's (CBF's) Copa do Brasil to the top position of title sponsor
Brazil’s Santos, Ceará add new shorts sponsors
Brazilian football club Santos has signed up real estate development company STX as a sponsor
Brazilian Olympic Committee looks to connect with key demographic via TikTok
The Brazilian Olympic Committee (COB) has become the latest sports rights-holder to sign a deal with video-sharing app TikTok
Betmotion bolsters Brazilian presence with Fluminense deal
Latin American gambling company Betmotion has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Fluminense.
Santos extends Kicaldo deal, as Fortnite grabs main shirt rights for Libertadores final
Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
Neo Química adds main sponsor status to Corinthians stadium deal
Pharmaceuticals company Neo Química has stepped up its association with Brazilian Série A football club Corinthians by agreeing to become its main shirt sponsor.
Banco BMG continues as Corinthians sponsor but vacates front-of-shirt position
Brazilian Série A football club Corinthians has extended its sponsorship contract with Banco BMG under adjusted terms.
Telecom Italia grows Brazilian presence with local Olympic Committee deal
The Brazilian Olympic Committee (COB) has signed up the Brazilian arm of telco Telecom Italia (TIM) as a sponsor
Betano takes over from BMG on Atlético Mineiro shirt in disputed deal
Online sports betting platform Betano has taken over as the main shirt sponsor of Brazilian football club Atlético Mineiro in a move disputed by the former main sponsor, banking group BMG.