Belgium

The Belgian Football Association (URBSFA/KBVB) has announced French financial services firm Cofidis will end its seven-year term as the title sponsor of the Belgian Cup domestic club competition.

The Belgian national lottery has signed a six year extension to its title sponsorship of the Lotto-Belisol UCI World Tour cycling team, which will also have a new co-naming partner from 2015.

UCI World Tour cycling team Omega Pharma Quick-Step has sealed a two-year extension to its title sponsorship agreement that will see it take on a new name from the 2015 season.

Belgian Pro League football club Anderlecht has sealed three-year extensions to its agreements with main sponsors BNP Paribas Fortis and Belgacom.

The Belgian Football Association (URBSFA/KBVB) has agreed a two-and-a-half year partnership with Brussels Airlines.

Belgian ice cream brand IJsboerke has agreed a deal to sponsor UCI World Tour cycling team Lotto Belisol.

French supermarket chain Carrefour has agreed a four-year sponsorship deal with the Belgian Football Association (KBVB).

Healthcare company Omega Pharma has renewed its co-title sponsorship of UCI WorldTour cycling team Omega Pharma – Quick Step.

The Belgian arm of Dutch financial services firm ING has extended its sponsorship deal with the Belgian Football Association (URBSFA/KBVB) through to the end of the 2018 Fifa World Cup.

Online gambling company bwin.party has agreed a three-year deal with Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.

Belgian flooring company QuickStep has said it is keen to extend its long-running title sponsorship of International Cycling Union (UCI) WorldTour team Omega Pharma-QuickStep, according to Dutch newspaper De Telegraaf.