Barbados

Caribbean Premier League franchise Barbados Royals secured two new additions and one renewal across its top three sponsorship positions ahead of the 2024 edition of the T20 tournament. 

Sports marketing agency Right Formula has continued its expansion in the Americas, this time moving into the Caribbean region

Barbados’s pre-eminent cricket stadium, the Kensington Oval, is in search of its first naming rights sponsor.

German sportswear giant Puma has strengthened its position within Caribbean athletics by agreeing a partnership with the Athletics Association of Barbados.

Swiss luxury watch brand Tag Heuer has renewed its partnership with the Race of Champions for the motor racing event’s 2014 edition, extending its association to a 10th year.