Uefa Women's Champions League
Uefa to launch 2021-25 tender for women’s football match ball, apparel supplier
Uefa, European football’s governing body, and its appointed agency TRM Partners, are to invite bids from prospective match ball and apparel suppliers for Uefa women’s competitions during the 2021-25 cyc…
PepsiCo to ‘reach new, incremental audiences’ as value placed on Uefa women’s deal
The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m
PepsiCo unifies Uefa sponsorships with women’s club and national team rights
Global food and beverage company PepsiCo had added to its presence in elite European football by sponsoring Uefa’s major women’s club and national team competitions until 2025.
Uefa adds Esprit as women’s football sponsor
European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns.
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Nike seals Uefa women’s football deal
Nike has agreed a deal with Uefa to serve as the Official Match Ball Supplier to women’s football tournaments organised by the sport’s European governing body.
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
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Visa steps up to partner Uefa women’s football programme
Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)
Visa signs landmark seven-year women’s football deal with Uefa
Global payments firm Visa has signed a landmark seven-year women’s football deal with Uefa.
European women’s football: Interview with Peter Willems, head of marketing activities and sponsorship at Uefa
Following the third Leaders Generation XX Series Think Tank on ‘Changing the Game in Women’s Sport’ in London yesterday, Uefa’s marketing chief Peter Willems responded to key question put by Sports Sponsor…