Uefa European Championship
Entourage Sports & Entertainment lands star players for Just Eat Euro 2020 ad campaign
Entourage Sports & Entertainment, the UK-based sponsorship and talent agency, has secured legendary footballers, including Eric Cantona and Virgil van Dijk, to feature in a Uefa Euro 2020 advertising campaign…
Samsung sponsors FIGC to promote premium TVs pre-Euros
Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC) in a deal that extends beyond this summer’s European Championship to January 30, 2022.
Adidas upgrades outlook as DTC business takes off, major events to boost sales
Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
Weetabix agrees national teams and grassroots deal with the FA
Cereal brand Weetabix has become the 'Official Breakfast Category Partner' of the English Football Association (FA) in a new sponsorship
Vivo nets ceremonies inventory in Euro 2020 and 2024 sponsorship
Vivo, the Chinese smartphone manufacturer, has signed up as a sponsor of the rescheduled Uefa Euro 2020 tournament and also the Euro 2024 edition
Uefa issues broadcast sponsorship services tender
Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…