Spanish LaLiga

Spanish bank CaixaBank has signed as an official sponsor and financial partner of Spanish La Liga club Deportivo Alavés for the next four seasons.

Insurance group Allianz has upgraded its sponsorship of Spanish LaLiga club Barcelona from a regional deal to a global agreement

Ria Money Transfer tasked agency Sra Rushmore to create a celebratory activation in February 2021 telling the story of legendary Madrid hairdresser Wizarchy, whose journey from the Dominican Republic to Spain reinforces the values of everyday hard work and perseverance.

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9

Forex broker FBS activated its FC Barcelona rights in early 2020 via a series of campaigns and promotions that aimed to reinforce the brand’s leadership position, drive global growth and boost business in emerging markets.

Spanish wind and solar developer Capital Energy has signed with Spanish LaLiga club Atlético de Madrid as the ‘Official Renewable Energy’ sponsor for the next three seasons, from 2021-22 to 2023-24.

Newly-promoted Spanish LaLiga club RCD Mallorca has agreed a five-year kit sponsorship with Nike, from 2021-22 to 2025-26

Spanish LaLiga club Valencia CF will become the first sports team to promote Socios.com fan tokens on the front of their shirts from the start of next season

Packaged vegetables brand Verleal has agreed to extend as the main sponsor of Spanish LaLiga club Atlético Osasuna until June 30, 2023.

Korean car brand Hyundai has renewed its shirt sleeve sponsorship agreement with Spanish LaLiga champions Atlético Madrid. The one-season renewal continues a sponsorship that first started in 2018-19.

AliExpress, the online global marketplace arm of Chinese technology giant Alibaba, has teamed up with its second major European football club in the space of a few weeks after agreeing a sponsorship deal…

Spanish club Atlético Madrid has extended its main shirt sponsorship deal with trading brand Plus500 through the 2021-22 season.

Chinese internet gaming software supplier BBIN has become the official’ iGaming Supplier Partner’ for La Liga’s Atlético Madrid for the Asian territory. BB

Atlético Madrid has become the latest football club to sign up German lubricants manufacturer Rowe. The deal will run until the end of the 2023-24 season.

The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…

Spanish LaLiga club Real Sociedad has signed a multi-year main shirts sponsorship with the fan engagement platform Iqoniq